Dive Brief:

  • Pizza Hut is rolling out a “Hut Rewards” loyalty program that offers rewards for every dollar spent online and gives members the opportunity to earn free pizza with just one visit to a restaurant location, according to a press release made available to Marketing Dive. To drum up hype for the new program, the Yum! brand is offering double rewards on all food purchases from Aug. 10 to Oct. 1.
  • The loyalty program can be signed up for online at Pizza Hut’s website. Pizza Hut customers can also opt in for text alerts for delivery updates without having to open its mobile app or visit the website.
  • The release highlighted digital enhancements that Pizza Hut has rolled out this year, including a delivery tracker launched in May that lets customers know when their order is received, being made and shipped out for delivery.

Dive Insight:

Pizza Hut’s new loyalty offering is the

Article source: http://www.marketingdive.com/news/pizza-huts-revamped-loyalty-program-pays-customers-back-in-points-pizza/448411/

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