The market research study, titled “Premium Messaging Market – A2P SMS Market, P2A SMS Market: Global Analysis, Trends, Size and Forecast (2007 – 2017)”, presents a detailed overview of the global premium messaging market and presents a forecast till 2017. The report states that the market, which had a valuation of US$165.9 bn in 2011, reached US$236.9 bn in 2012, and US$1,134.2 billion by 2017, expanding at an unprecedented 36.6% CAGR between 2012 and 2017.
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The rising use of mobile messages for a variety of marketing and communication activities by businesses and the continuously dropping prices of premium messages are some of the chief driving factors significantly impacting the global premium messaging market in a positive manner. Some of the other factors driving the demand for premium messaging services across the globe include