Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR).

The changes are set to come into effect 25th May 2018.

Earlier this year, the EU Commission ‘quietly’ proposed a new Regulation on Privacy and Electronic Communications to replace the ePrivacy Directive.

The proposed Regulation will address the rules of confidentiality of electronic communications, including VoIP, cold calling, third party website tracking, and SMS marketing.

If your business currently collects data to market to, you may have to act differently under new regulations.

VoIP allows you to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line. One of the attractive features of messenger apps like Whatsapp is that you can make in-app VoIP phone calls without the cost for the call being attributed to the user’s phone call minutes allowance.

The new Regulation could change all of that.

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Article source: https://www.marketingtechnews.net/news/2017/apr/07/prepare-your-business-changes-eprivacy-rules/

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