“We originally created this application after hearing demand from the Oracle Marketing Cloud user community to send texts from the platform. We chose Twilio as the engine because of their powerful mobile messaging platform,” said Ron Corbisier, Relationship One’s president and CEO, in a statement. “Feedback on the original version of the app (formerly offered as a Cloud Connector) was used to develop what is now a Cloud Action with two trims. The Standard, free Cloud Action offers basic push functionality. The Pro version of the app adds features that enable marketers to use multiple numbers or short codes to maximize speed, personalize and automate messages, as well as manage opt outs. We’re excited to release it publicly.”

Article source: http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Relationship-One-Launches-SMS-Marketing-App-115914.aspx

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