– Advertising –
– Premium. –
In addition, growth in mobile payments and mobile banking along with significant technological and product developments are bolstering the A2P SMS marketing globally. Mass voting for contests, charity, promoting campaigns, announcements are some of the applications wherein A2P SMS marketing is widely used.
This service is further used extensively by banks, credit card service providers and various payment gateways for OTPs (One Time Passwords) in order to verify transactions. In addition, A2P SMS is widely utilized by online trading companies for sending confirmation messages regarding placing orders, processing and delivery notifications.
The global A2P SMS Market is anticipated to grow at a CAGR of 4.4% during the forecast period 2016 – 2025 and accounts for US$ 62.10 Bn in the year 2025.The market for A2P is emerging in the Asia Pacific and the Middle East Africa regions owing to ever-rising base of mobile subscribers.