Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day?

Three characters. ROI.

SMS still gives advertisers more return on investment (ROI) or traction than even other digital marketing platforms.

Vishwadeep Bajaj, founder-CEO of digital marketing firm ValueFirst Digital, said, “SMS way has grown over the years and has been a popular choice, but off late people have started questioning whether SMS will exist or not. However, we have noticed ROI for brands on SMS has started rising.”

He said there is a lack of person-to-person (P2P) communication and SMS, being used only for official business purposes, was leading to more conversion for a brand’s advertising.

“Earlier, person-to-person communication was happening using SMS. That’s switched to WhatsApp and other platforms like Facebook Messenger. So whatever communication you get within your SMS is business communication. So suddenly the

Article source: http://www.dnaindia.com/business/report-return-of-the-sms-2478714

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