Britain is increasingly becoming a mobile-first society. Around 93% of the UK population owns a mobile phone with many of us keeping them to hand for more than 16 hours a day. But even though modern smartphones give users a wealth of apps to communicate with, text messages still comes off on top with people using SMS for an expanding range of activities such as confirming appointments, delivering parcels and marketing promotions.

Indeed, 23.5 million people will respond to a business SMS in 2017, according to research by Textlocal, the SMS-platform provider. The State of SMS report also found that mobile users opened 98% of branded or business-related texts, with 90% read within three minutes of receiving them. Therefore text messaging offers SMEs an ideal platform to communicate directly with their audiences.

Market overview

There are 56.5 million mobile-phone users in the UK with around 80% of us owning smartphones. Apple’s iOS and

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