As with any marketing tactic, there are good, bad, and really bad ways to use SMS (short messaging service), too, for marketing.
So here are some expert tips and best-practices to help you avoid pitfalls and guide you on the path to the right way to do SMS marketing.
1. Consent is critical
Every blog post, e-book, and whitepaper about SMS marketing starts with this absolutely critical step: Get fully informed consent from people signing up for your messages.
Ensure customers know that messaging rates may apply; also tell them…
- How often you’ll be sending messages (how many times a day, and whether the frequency can be changed)
- When you’ll be sending messages (time of day)
- What kinds of content you’ll be sending (and whether they can choose different content)
- How to opt out from receiving messages