As with any marketing tactic, there are good, bad, and really bad ways to use SMS (short messaging service), too, for marketing.

So here are some expert tips and best-practices to help you avoid pitfalls and guide you on the path to the right way to do SMS marketing.

1. Consent is critical

Every blog post, e-book, and whitepaper about SMS marketing starts with this absolutely critical step: Get fully informed consent from people signing up for your messages.

Ensure customers know that messaging rates may apply; also tell them…

  • How often you’ll be sending messages (how many times a day, and whether the frequency can be changed)
  • When you’ll be sending messages (time of day)
  • What kinds of content you’ll be sending (and whether they can choose different content)
  • How to opt out from receiving messages

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