Research shows that it takes the average person 90 minutes to respond to an email message, but only 90 seconds to respond to a text message. Knowing that, retailers, brands and marketers need to develop mobile strategies that enhance existing efforts with SMS messages and reach consumers in the most direct way – on their personal devices. Surprisingly, 75% of consumers actually want companies to text them for anything ranging from appointment or payment reminders to special offers, yet only around 30% are doing so. Needless to say: this is a massive, untapped opportunity.

While traditional promotional SMS messages focus on marketing (one-day sales, product launches, weekly informative broadcast campaigns), transactional SMS messages based on triggered

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