As technologists and fans of technology we tend to view artificial intelligence as some future destroyer of tech jobs and perhaps the world. We read way too much science fiction. We tend to forget the practical applications of A.I., as Signpost’s Mia bot exemplifies. The bot is aimed at local businesses, in a marketing capacity rather than replacing any jobs. In fact, Mia’s goal is to increase business rather than hand it over to robots.
Signpost is a marketing technology platform that does the things you’d expect a marketing technology platform to do. Automate consumer database, manage campaigns and so on. Unlike larger, more expensive platforms such as Salesforce, Oracle or Marketo, Signpost isn’t aimed at enterprise users with a large budget but at local businesses who want to increase revenue. So, every small business ever except for the deli my dad owned which apparently just wanted