Dirk Wybe de Jong, VP of Digital Marketing at Celerity, explains six essential aspects of the ever-changing discipline of digital marketing.
Marketing is a vibrant, fast-moving profession that’s always improving and becoming more interesting: technology has given it speed and allowed it to explore new dimensions. It’s also a little too obsessed by The Next Big Thing. While the forward-thinking nature of marketing is one of its best attributes, it can also be dangerous.
New trends and buzzwords are thrown around like confetti, and treated as one-size-fits-all solutions to the complicated, unique problems of complicated, unique customers. In the recent past, big data, social media, and more have been touted as the cure for all promotional ills, and all have fallen short in some way or another.
It’s because marketing doesn’t need buzzy trends to be successful: it needs results. It’s easy to get so caught up in the romantic notion that we’re