More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their Short Message Service (SMS) success stories.

Let me give you a piece of advice: If you’re stuck on old-school methods, you’ll struggle with SMS. This is a tactic for modern-day business owners. If you want to give text-message markeing a try but don’t know where to start, check out these golden rules.

Don’t ramble.

There’s a character limit for a reason. People don’t want to receive a 300-word text blast from you. Don’t feel too bad: They don’t want a manifesto from any business. They just want an awesome offer with simple redemption instructions. So get right to the point. Open with the offer, and finish with a call to action. Unnecessary fluff only will distract your subscriber and result in lower

Article source: http://www.foxnews.com/us/2016/10/11/skip-emojis-your-small-business-text-messaging-campaign-should-be-all-about.html

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