Dan Slavin, CEO of CodeBroker, a provider of mobile marketing solutions, believes that his company’s innovative new tool, SmartJoin, can add a myriad of customer loyalty benefits to marketers.
Loyalty360 talked to Slavin about SmartJoin and its potential impact.
Can you talk about SmartJoin and what makes it a unique customer engagement tool for brands?
Slavin: SmartJoin is CodeBroker’s innovative sign-up application that leverages SMS to sign up consumers to your text message marketing list, loyalty program, or email list. Used by leading retailers and brands, SmartJoin is part of CodeBroker’s Omnichannel Mobile Marketing Platform, and can be added to your existing text marketing solution to enhance your existing sign-up capabilities.
One of the biggest obstacles to list sign-up is the cumbersome, multi-step process that consumers must endure with many of today’s text marketing solutions. SmartJoin changes that with an intuitive, streamlined experience that makes it easy for consumers to sign up