By Kalin Kassabov

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.


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If you think of SMS as email for mobile or something similar, you are missing some key distinctions.

To help clarify this point, let us look at both the similarities and differences between SMS and email.

Rise and decline of email marketing
Before the age of mobile marketing, email was widely considered to be the most powerful way to stay in touch with customers.

Many online marketers, in fact, believed – and many still do – that

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