An increasingly popular mode of marketing tool, SMS marketing enables easy communication with the consumers. With a single message being used to reach out to the entire customer base, it is cost effective and also saves time.
A rapidly growing sector, SMS marketing has emerged as a marketing tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages to be sent to a large number of receivers within a few moments. It is this extent and ease of reach of the application which makes it a powerful tool for advertising and marketing of products.
Increasingly being adopted by more and more business houses as a preferred mode of marketing tool, SMS marketing has several advantages as well as disadvantages.
Ease of Reach: Also known as mobile marketing, through this application, marketers can use a single message to communicate to their entire customer base. Instead of contacting each customer personally