SMS Marketing is one of our most favorite tools here at Performance Marketer and if you saw yesterday’s video, you know just how connected we are with our mobile devices. In fact, 91% of all adults have their mobile phone within arm’s reach every hour of every day!

Consumers today are more mobile than they ever were and history has showed us that ignoring the power of mobile will hold you and your business back. In 2017, they’ve predicted that more than 4.77 billion people will have a mobile phone (that’s 2/3 of the world’s population!).

But use with caution: SMS Marketing is heavily regulated and you’ll find yourself in hot water if you abuse the privilege of having a customer’s personal cell number. So, if you’re looking to reap the benefits of adding another (largely under-utilized) channel to your marketing campaigns read

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