Retailers are waking up to the huge potential that is SMS marketing. Retailers have been experiencing response rates that they could only ever dream of before, more responses leading to more sales, meaning very happy retailers.
SMS open rates 98% and response rates 45% – compared to email response rates of 6% (Gartner)
However like any marketing channel, SMS marketing has it’s pitfalls and traps that can lead to your business making costly mistakes.
One of the biggest strengths for the mobile phone is that it’s a personal device, we are all in constant contact with it as we cannot leave our homes without it – we are all obsessed with it. However because of this, you need to be extra careful, sending out an SMS marketing message is not just like sending out a marketing email that will probably go in a spam folder or be ignored for a few weeks and