The explosive adoption of mobile phone and internet in India has given wings to mobile advertisers and brands who are always looking for clutter-breaking ways to attract potential buyers. With 1.17 billion mobile users in India, marketers have been bullish with SMS promotion since the advent of falling tariffs in the early to mid 2000s.
For the last five years, however, the advent of other social instant messaging apps have emerged as newer ways of promotion on the mobile. Increasing affordability of smartphones and 4G data have further given an impetus to these channels. The plain simple text SMS has competition from graphically rich content over these new media.
But, wait.. there is more to this.
Following China, India is the second largest market by the number of internet users and mobile phone. In a country where
Article source: https://dazeinfo.com/2017/06/20/sms-marketing-smart-sms-mgage/