When it comes to mobile marketing, there is a lot of room for growth among UK businesses, according to a new report from Textlocal.

The report, based on a poll of 1,000 users, says Britain has roughly 80 million active mobile users, but just 50 per cent of businesses are using SMS for marketing. 

However, that is about to change. SMS-based mobile marketing is expected to rise, from 37.2 million customers this year, to 48.7 million before we reach 2020. 

If this trend continues, SMS marketing is set to become the fastest growing marketing channel in the UK.

Ofcom’s numbers are saying that 93 per cent of the UK’s population has a mobile phone, and the majority has it on them for more than 16 hours a day.

The study also points just how potent this channel can be – -98 per cent of branded, or business-related SMS messages are opened, and

Article source: http://www.itproportal.com/news/sms-marketing-one-of-the-most-potent-channels-in-the-uk/

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