We all want to grow our business. And a great way to grow your business is by keeping your customers happy and understanding why your unhappy customers are… unhappy. Getting customer feedback is imperative to give you the understanding of what your business is good at and where it needs to improve. It will also give you a greater understanding of your customer, what they like and dislike.
However getting this information can be tricky. It’s usually either very time consuming, costly or inconvenient for the business or customers. Often survey methods are simply ignored by customers, they haven’t got time or don’t want to talk to anyone, however…
95.3% said they would respond to an SMS survey request
(Source: IPOS MORI)
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That’s right. Customers seem to love answering