A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Search Data Suggest Retailers Stand to Win Big Week After Christmas (MediaPost)
Shopping queries such as “where to buy” increase up until December 23, but queries recover to the pre-Christmas frenzy and remain steady for the final week of the year.
Survey: Small Retailers Struggling to Compete this Holiday Season (Street Fight)
The holiday season isn’t just an important time for small businesses, it’s the important time. Nearly one-third of store owners say they are completely dependent on revenue earned during this period, according to a new survey by Vistaprint.
Publishers Find Themselves Caught Up in Brand Safety Nets (AdExchanger)
Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a