Tailored Brands is using cloud mobile marketing solutions from Waterfall. The partnership will deliver Waterfall’s mobile marketing and engagement solutions across Tailored Brands’ three marquee brands. With the addition of Tailored Brands to its client roster, Waterfall increases its footprint in the retail vertical and delivers the next wave of innovation for brands to better retain and grow their customer base through data-driven campaigns.

With more than a decade of mobile marketing expertise, Waterfall combines mobile engagement SaaS solutions and customer relationship management (CRM) technologies to help leading organizations grow revenue through target audience acquisition and increased share-of-wallet. Waterfall’s cloud mobile marketing platform enables marketers to plan and execute mobile engagement strategies that facilitate interactive customer dialogues, profiling and targeting, cross-channel platform integrations, while providing insightful measurement and analytics.

“Now that mobile owns the lion’s share of consumer shopping behavior, it is paramount that retail brands

Article source: http://apparel.edgl.com/news/Tailored-Brands-Does-Mobile-Marketing-With-Waterfall107315

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