MTS: Tell us about your role at 3Cinteractive and how you got here?
Steve Murphy: I lead 3C’s global technology organization, overseeing the existing platform and systems as well as championing the development of new, innovative products that support mobile marketing programs for the company’s clients. I am an experienced technology and business executive with more than 20 years’ experience profitably growing businesses by developing products for online, mobile and telecom companies—in both direct-to-consumer and business-to-business sectors. Over the years I’ve been fortunate to work on some innovative teams building great products which have resulted in 19 patents.
MTS: How do 3C and its clients use customer data to benefit the consumer in their journey with the brand?
Steve: The more we engage with customers digitally, the more data we can gather from those interactions and, with the right analytics tools, we can gather useful insights to further our relationship with those customers. Whether