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One of the most confounding parts of managing a small business is determining how to best market your brand to customers.

One of the most confounding parts of managing a small business is determining how to best market your brand to customers. Of all the choices, text message marketing (SMS, specifically) seems like the ideal pick – it’s quick, easy, and you’re almost guaranteed that customers will see it. A few drawbacks, concerns and misconceptions, though, may keep you from hitting the send button on this form of marketing. 

Is text message marketing effective?

You’ve likely heard someone complain about having to take a phone call, or you’ve noticed a co-worker ignore a phone call, only to pick up their smartphone to answer

Article source: https://www.business.com/articles/text-message-marketing-for-retailers/

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