By Alexa Lemzy, Customer service specialist

Every restaurant dreams of having lines of customers out the door waiting to eat at their establishment. And ideally, that line is a healthy mix of new and repeat customers. A successful marketing campaign can make this a reality for eateries both large and small.

Restaurant business is among the industries that can get the most out of SMS marketing. Offering motivations for joining SMS loyalty clubs can increase opt-ins. Promoting events that local customers are interested in can help maintain a loyal customer base and generate new interest. And integrating a text messaging campaign with other media can render impressive results for the advanced marketer.

Regardless of whether the restaurant is a powerhouse franchise or a privately owned establishment, SMS can help enhance customer loyalty and increase sales. Here are three examples of how text message marketing helped restaurants, from the

Article source: http://www.hospitalitynet.org/news/4079732.html

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