People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites. The fact is, however, small businesses need these skills at least as much. Everything large advertising agencies can do, you can do on a smaller scale. Let’s look at some of the ways you can borrow high-level sales, persuasion and copywriting strategies from the pros and help you connect more effectively with your own customers.

If you have a small business, whether it’s a storefront such as retail store or restaurant, a service-based business such as a medical practice or salon, or a web-based business such as an e-commerce site, you need to reach customers and prospects in a way that really speaks to them.

It’s especially important for businesses with limited budgets to learn how to communicate effectively and persuasively. Since you can’t

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