• by Ray Schultz, Columnist,

    10 hours ago

Email is exploding in China, judging by a new survey by
Webpower. Last year, marketers sent 11.9 billion emails to Chinese domains, and 2.6 billion to foreign domains, Webpower reports. The average use of email and SMS jumped by 210%.

What’s
more, these efforts generated an average open rate of 6.5%, a unique click rate of 1.02% and a click-to-open rate of 15.5% across several industries.

Sounds impressive, doesn’t it? But
it’s not easy to

Article source: https://www.mediapost.com/publications/article/298969/the-china-equation-email-marketing-metrics.html

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