Recently, I attended an eCommerce marketing meetup. There I met John, owner of an electronics retail business. As we were talking about each other’s companies, I asked:

“John, what’s the biggest struggle you face as an eCommerce marketer?”

And he honestly replied, “You know, my business has grown really fast. But there is one thing that gives me a real headache. Finding a way to send offers automatically to my top customers, which encourage them to make more purchases.”

His reply led me to a big realization.

We write – and also talk – a lot about how loyalty programs can help boost sales, by nurturing and engaging customers throughout the life cycle. But we have not yet gone over how exactly automation is involved in this process.

That’s why I decided to craft a post on this topic… but before that, let’s have a quick overview of current automation trends in

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