Walter Penfold, Managing Director of SaaS marketing automation platform Everlytic, has been announced as one of the speakers at the  Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on e-mail and SMS marketing as a taste of what’s to come.

 Email And SMS Marketing

Ten years ago, conventional wisdom told us that email and SMS as marketing channels were going to die due to the rise of social media, mobile advertising, and instant messaging. Yet today email and SMS channels are still growing worldwide and in some cases faster than the other more modern channels. Email marketing volumes have almost doubled in the past two years worldwide, while SMS marketing has grown 142% in two years, second only to video advertising, according to a report by

At Everlytic we have seen similar trends in South Africa, with the volumes

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