SMS – otherwise known as text messaging – may seem like an old technology with little utility beyond sending short messages to friends, but tech experts don’t agree. They see a lot of untapped potential in SMS and predict great things in the coming years. Here are five fast facts you need to know.
1. Business Use Will Increase
SMS has a bright future in the business world. More and more businesses are understanding the versatile role SMS can play in marketing and customer service and are exploring new opportunities for increasing customer engagement.
Did you know that 90 percent of smartphone users enrolled in SMS loyalty clubs with companies feel like they benefit from the interaction? “Business providers are upping the ante, creating structured SMS deals and using real-time senders to blast buyers with loyalty rewards,” industry expert