The holiday season is in the air. Can you feel it?
It’s almost like that first day of fall, when the weather changes, the air gets a little crisper, the wind a little chillier, and the leaves start rustling. Except in retail, the stress becomes palpable, and co-workers are starting to run around aimlessly, always in a hurry with nowhere to go, while crazy projects fill up your inbox as “high priority.”
It may seem early, but that “first day” of the holiday season has already come-and-gone for retail marketers. The ramp-up starts now, and getting your cross-channel lifecycle in place can save a lot of headaches later.
Consider that 55% of consumers begin researching products before November rolls around, according to the National Retail Federation’s 2017 Retail Holiday Planning Playbook. More astounding, 30% of consumers start researching before October even arrives.
For many consumers, gifting