It has been ten years, and it’s time that we adopt a new perspective on mobile hospitality – seeing it as a journey, a process.

By Mike Murray

It was Ralph Waldo Emerson who famously said, “Life is a journey, not a destination.” Though Emerson’s humanity and today’s technology may not always seem like friends, they are fundamentally intertwined. The technology exists not simply to help us get from point A to point B faster or to make us smarter, but instead to make our lives better, to make the journey richer. Emerson’s belief in the journey is essential to how we should view mobile technology and mobile hospitality. We must see the technology as a way to offer guests a better experience across their entire journey (not just on arrival). We must also look at the technology itself and the way it is executed as

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