In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on content marketing, while the least effective only allocate 15%.
With technology, it’s easier for businesses to spread their message and connect with their target audience. But if you really want your brand to stand out, you must keep on pursuing new frontiers that can give you the competitive edge.
One area of digital marketing you seldom hear about would be mobile advertising, but it’s currently undergoing rapid growth. According to statistics, $143 billion will be spent on mobile advertising this 2017 – a two-fold increase from $71 billion in 2015.