With 74.1m active mobile phones in the UK and a recent study revealing that an average young person spends five hours a day on their device, Jason Palgrave-Jones, managing director of Textlocal, examines how the rise of the mobile society is shaping the way we communicate to consumers.
Can you ever imagine a day without using your mobile phone? No, me neither. The rise of the mobile society has been astronomical, with Ofcom telling us that 93 per cent of adults are using mobiles and 71 per cent of that figure are using smartphones.
Instead of stating what we’re using mobiles for, it would be simpler to ask what are we not using them for – the answer being very little. You can of course call and text using your mobile. But more recently, we’re using them to check our emails, keep up to date with your social