1. Attractive SMS campaigns
Unless you want to overload your audience with tons of messages, you will have to limit your message to the 160 characters of one SMS. This means you have to find a creative use for the limited space to bring your message across. Make your text appealing without compromising on persuasion and comprehension. If you are looking for inspiration, you can take a look at the Twitter accounts of other companies, dealing with the same character limitation, such as Amazon. Whatever you do, make sure you still communicate in a way that matches your audience and company.
2. Clear call to action
What do you want the receiver of your message to do after reading your carefully thought out SMS campaign? Make sure the goal of your message is reached by explicitly
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