As we dive into 2017, the successful holiday season highlights consumers’ increasing preference for shopping on their mobile devices.
And while brands typically see a surge in mobile shopping during the holiday season, it doesn’t have to be a once-a-year occurrence. Mobile drove record-breaking sales throughout November and December 2016. From Black Friday’s historic sales to an uptick in consumer confidence in December, consumers’ online shopping amounted to $91.7 billion, with mobile contributing $28.43 billion in holiday revenue. The seasonal surge in mobile-driven revenue is a sure sign consumers are more comfortable than ever making purchases on mobile devices and it’s time for brands to leverage this behavior all year.
Experimental and Experiential
Today, having an app just to have one will not cut it with shoppers.
As mobile shopping becomes the norm for a majority of