Home interiors specialist Thomas Sanderson has launched a new digital marketing strategy powered by Force24.
With a 25-year heritage manufacturing handcrafted window and conservatory blinds and shutters, the Hampshire-headquartered brand has invested in marketing automation technology to deliver a better quality retail experience.
The aim is to develop a greater understanding of customers’ positioning within the buying cycle, and roll out relevant communications throughout the design consultation, survey, manufacture, installation and after care stages.
Force24 was selected as the partner of choice from a competitive tender process that has spanned several years of market research.
Thomas Sanderson’s senior media executive Sydney Smith said: “Customers are increasingly expecting more from brands.
“It’s therefore crucial that we talk to them in a personalised, meaningful manner – at key stages within their journey – whilst making more intelligent use of the vast data we now hold.
“This is all part of us maintaining a consistently high quality, engaging