Starting and running a business in the overly crowded marketplace is one of the key challenges many entrepreneurs face today. Although setting up a business online is relatively easier and much more affordable, getting an audience base which you can convert into potential and loyal customers is a challenge on its own. Adopting an efficient online marketing campaign can however help boost the business’ visibility online, generate leads, and even convert more audiences into loyal customers. Outlined below are the top 10 marketing campaigns and strategies for promoting small businesses online.
1. Content Marketing
Content plays a pivotal role in online marketing. Before you can start pushing adverts or promotions, it would be advisable to ensure content published on your site and pages is 100% unique, informative, and engaging. Publishing informative and engaging content on the site not only gives target audiences