There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. Sourcing, managing and making sense of all that consumer data, however, can prove challenging for many businesses.
The TouchCR platform was born out of the desire to be able to serve a consumer who is increasingly omnichannel, said Chief Innovation Officer Ritchie Hale.
“You need to be able to market with relevance,” Hale said. “Consumer brands need to get close to