Following the launch of the LTE-Advanced technology in Turkey last year,
users, especially young users, began to more broadly use Internet to
meet all of their communication needs. This encouraged Turkcell
(NYSE:TKC) (BIST:TCELL), which closely follows the needs of customers,
to take action. Turkcell created Lifecell as Turkey’s new digital brand
to meet all of its customers’ communication needs, including calls,
entirely over the Internet. Offering advantages of the endless digital
world, Lifecell will eliminate plans consisting of minutes and SMS. With
Lifecell, Turkey’s new digital brand that operates entirely from

Article source: http://markets.businessinsider.com/news/stocks/turkcell-s-new-digital-brand-lifecell-makes-plans-with-minutes-and-sms-a-thing-of-the-past-1002528284

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