The following is a guest contributed post from Rob Malcolm, SVP Marketing at CLX Communications.
There are more mobile messages going back and forth in the world today than ever in the history of mankind, and although the SMS channel is over 20 years old, it feels as if the text medium is on the brink of a new era.
Since the start of the decade, the mobile industry has observed the rise of over the top (OTT) messaging apps like WhatsApp, Facebook Messenger and WeChat with cautious interest. While there has been much debate about whether these services will complement or compete with SMS, OTT apps have already eclipsed SMS as the primary medium for P2P (person-to-person) communications across all demographics.
However, instead of OTT messaging eradicating SMS completely as some predicted, SMS has actually found a happy equilibrium as something of a