Email Automation

Plenty of things have changed in my lifetime. Now hitting my mid 30’s, I can fondly remember the time before mobile devices ruled the communication world, and the postman was the much needed gateway to non-spoken communication. Well I have harped on about email being awesome for many a year now, but with the recent inclusion of SMS into Maxemail, I thought it was time to talk about how you can use SMS as part of your email strategy.

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First things first, SMS is more expensive than email. So before you jump headfirst into SMS, you need to hit the brakes and work out the best way SMS can work for you.

Why would you need to use SMS?
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