VanillaSoft, a platform which provides lead management software and CRM solutions for various Inside Sales Teams, has recently announced that it has launched a new feature of SMS texting. The customers who have the VanillaSoft VoIP enabled will be able to access this new feature.

David Hood, the President and the Chief Executive Officer at VanillaSoft, said in a release, “It’s important for inside sales organizations to stay abreast of changes in prospects’ communication preferences. As reliance on and preference for smartphones continues to grow, SMS texting has become an essential communication touchpoint for effective selling. With VanillaSoft, there is now a formalized, department-wide interface for creating, managing, and storing these touchpoints in combination with phone calls and emails.”

The SMS text feature of VanillaSoft includes a host of new features including reminders for appointments and meetings via text. Its direct one-to-one messaging

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