Velocity Media has acquired B2B agency Demographica’s email and SMS marketing division
“Consumer-directed email and SMS marketing is where we started — it’s where we cut our teeth — but, for the last few years, our focus has changed to B2B. In saying that, the email and SMS marketing division remains a formidable business, which is why we have sold this non-core asset to Velocity Media,” explains Demographica founder and CEO Warren Moss.
“As a company that prides itself on delivering the most-relevant content to consumers at the most-opportune time, acquiring Demographica’s email and SMS marketing division is a coup for Velocity Media,” comments Velocity Media CEO, Ryan Sessel. “Demographica’s consumer data bases are highly segmented and rich in detail, giving us far-extended reach and insight when it comes to who we are talking to. Being able to segment our campaigns according to these demographics is critical to what we do.”