Vibes works with more than 150 global brands, including The Gap and Ford, to run sophisticated mobile marketing campaigns across SMS, mobile wallet and other channels. Customers that can measure incremental revenue recorded a return on investment of 368 percent, and Vibes’ largest retail customers collectively generated over $230 million in topline revenue from mobile marketing campaigns in 2016. Vibes has also captured significant market share in SMS, handling 37 percent of total U.S. short codes – the unique phone numbers brands generate to send text messages to subscribers.
“Sophie and Bill will play pivotal roles as we continue to fuel our rapid growth and accelerate our momentum,” said Jack Philbin, co-founder and CEO of Vibes. “Sophie’s deep expertise in software marketing across multiple industries, combined with her leadership experience across all aspects of go-to-market functions, made her a compelling candidate for this position, while Bill brings tremendous global