“Now that mobile owns the lion’s share of consumer shopping behavior, it is paramount that retail brands create the best possible mobile dialogues for their customers,” said Anthony McLoughlin, VP of digital DTC marketing at Tailored Brands. “We are excited to leverage Waterfall’s platform and expand our talented team in order to deliver on a best-in-class mobile experience across our enterprise of brands.”

“Today’s consumer expects a seamless shopping experience, but that’s no longer good enough. They also expect great communication from their favorite brands,” said Matthew Silk, head of strategy at Waterfall. “Our mobile messaging and marketing technologies enhance the entire customer journey and we’re looking forward to helping Tailored Brands forge real relationships via SMS, MMS and Wallet with their large subscriber and loyal customer base. We are excited to take their programs to the next level and help them leverage new solutions to deliver the

Article source: http://www.prnewswire.com/news-releases/waterfall-provides-mobile-marketing-solutions-to-tailored-brands-300340354.html

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