As digital marketing continues to grow, there are clear indicators that mobile is a key driver of new markets, products and services that delivery digital marketing content. The shifts in the mobile marketing landscape are remarkable. In October 2016, web browsing on mobile devices overtook desktop browsing.[1] As of May 2015, more Google searches take place on mobile devices than on desktops in the U.S.[2] Marketing in the mobile channel now makes up 21% of online spending, up from a mere 4% in 2010.[3] Indeed, real-time, location specific, personalized interactions with customers remains the “holy grail” of digital retail marketing.

This year has been good to digital retail marketing companies and their clients. Two recent decisions on the Telephone Consumer Protection Act (TCPA) lend clarity around the issues of 1) scope of consent to receive text messages, and 2) conditions under which consent cannot be revoked. The winners in these decisions are companies in

Article source: https://www.cio.com/article/3204513/legal/who-is-winning-in-text-message-sms-marketing.html

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