Nestled in Lancaster County, Pa., resides the unlikely headquarters of Listrak: a digital marketing company set in a new, industrial-style office that specializes in automation tools for maximum consumer engagement.

The company provides a customer-centric, personalized multichannel experience that aims to drive revenue and growth for retailers while helping build relationships with their customers.

E-mail marketing, specifically, has come a long way since CEO Ross Kramer first started working on a web-hosting business in his dorm room at Penn State, but the channel’s evolution does not mean it has lost relevancy. “It is still an effective and efficient mode of marketing for the market that we serve,” he confirmed.

The CEO attributed the opportunity for brands and retailers to tell their stories in full format (as opposed to being limited

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