It’s no secret that people are addicted to their smartphones.
In a Time Magazine/Qualcomm study, 68% of people said they sleep with their mobile phone next to the bed. When they wake up, they check their phone within the first 15 minutes, most often to read or send texts, a Deloitte survey found. Our mobile phones are never far away from us, and Americans check them more than 9 billion times a day.
And what are they doing? You guessed it—texting. Americans spend 26 minutes a day on SMS, sending 5.3 texts for every call they make.
Today, texting is starting to catch on in the business world, though many companies have yet to realize its full potential. “SMS remains an effective, yet underutilized, mobile tactic among marketing leaders,” says Charles Golvin, research director of Gartner for Marketers. According to Gartner,