• by Jess Nelson
    ,

    Yesterday

Zeta Global is zeroing in on the Holy Grail of marketing: one-to-one personalization.

Zeta announced on Monday a strategic partnership with AppNexus to merge the latter’s programmatic
advertising technology into ZetaHub, Zeta’s marketing cloud.

AppNexus’ cloud-based software optimizes programmatic online advertising, or

Article source: https://www.mediapost.com/publications/article/305129/zeta-global-appnexus-partner-for-personalized-omn.html

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